Animal Planet (stylized in all lowercase since 2018) is an American multinational pay television channel owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. First established on June 1, 1996, the network is primarily devoted to series and documentaries about wild animals and domestic pets.
The channel was originally a joint venture with BBC Worldwide, and primarily focused on nature documentaries surrounding wildlife, targeting a family audience. In 2008, Animal Planet rebranded with a more mature programming direction, with a greater emphasis on aggressive and predatory portrayals of animals, as well as an increase in reality series following personalities involved in animal-related occupations and investigations. Animal Planet rebranded again in October 2018, pivoting away from its more aggressive branding.
On February 3, 2008, amidst declining average viewership, Animal Planet underwent a major revamp in its programming and branding. The new lineup placed a larger focus on series portraying animals as "characters" in their own right, and more "aggressive" and story-based entertainment series targeting mature viewers 13-49 (such as Escape to Chimp Eden and the reality documentary series Whale Wars), as opposed to traditional nature documentaries and family viewing. The network also adopted a new logo, replacing its previous "elephant and globe" emblem with a stylized wordmark, and the new slogan "Same Planet, Different World". Network president Marjorie Kaplan explained that Animal Planet had been too "soft" and family-oriented, and that it was aiming to be "more aggressive and tapping into the instinctual nature of compelling animal content."
In April 2010, Animal Planet introduced a new slogan and marketing campaign, "Surprisingly Human," as an evolution of the 2008 rebranding. The slogan reflected Animal Planet's increasing number of personality-based series following animal-related investigations and occupations, such as River Monsters.
On October 15, 2018, Animal Planet unveiled a new logo, featuring a symbol of a jumping elephant resembling the original logo. The new branding symbolizes a new mission of "keeping the childhood joy and wonder of animals alive by bringing people up close in every way." The new branding coincided with the October 28 premieres of Crikey! It's the Irwins (a new series following the family of Steve Irwin) and Amanda to the Rescue, and the premiere of Big Cat Stories the following night.
A sanctuary for both animals and the veterans who care for them on their mutual path of healing. Lockwood Animal Rescue Center provides lifetime care for wolves, wolfdogs, coyotes, foxes, horses and parrots and employs veterans as part of a work therapy program as they recover from trauma - just like the animals they care for.
Animal Planet viewers will be inspired and entertained by the animal stories, relish in the rescues and rehabilitations, and delight at the warmth, humor and hard work it takes for Dan and his family and friends to get it all done. Humor meets heart as Dan trades a good living for a great life.
Barn Sanctuary is dedicated to rescuing and rehabilitating abused and neglected farmed animals by creating a safe haven where these individuals can recover, thrive, and serve as an example for why we strive to lead society towards a vegan lifestyle.
Georgia Aquarium and its dedicated teams are at the forefront of the science and conservation efforts for aquatic animals around the world. The aquarium and its animals have become important ambassadors for global conservation efforts by providing scientific expertise needed to address the severe issues facing our oceans and aquatic animals across the globe.
Georgia Aquarium is a leading 501(c)(3) non-profit organization located in Atlanta, Ga. that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. Georgia Aquarium is committed to working on behalf of all marine life through education, preservation, exceptional animal care, and research across the globe. Georgia Aquarium continues its mission each day to inspire, educate, and entertain its millions of guests about the aquatic biodiversity throughout the world through its hundreds of exhibits and tens of thousands of animals across its seven major galleries. For more information, visit georgiaaquarium.org
A TV reality show featuring Mount Vernon animal sanctuary DEW Haven has been canceled after an investigation by a national political magazine that reports it uncovered evidence of animal welfare violations going back decades.
Bob Miner, a disabled Vietnam veteran, started the refuge in 1980 as therapy and operates it as a nonprofit organization. The 42-acre sanctuary on Pond Road is home to more than 200 animals, including exotic animals such as lemurs, tigers and panthers, along with species native to Maine and barnyard animals. The sanctuary is closed for winter and due to reopen May 7, its website says.
2. Wardens raided DEW again in 2002, seizing animals that they said the Miners had again illegally imported into Maine, including an endangered ring-tailed lemur. The Miners say they had verbal permission from state officials at the time of importation and that they received paper permits before the raid took place. Most of the animals were ultimately returned to them.
4. In 2012, three black bears at DEW had to be euthanized, an event that may have been avoided if the animals had received proper veterinary care, according to documents from the USDA. The Miners dispute that finding and say the bears received proper care from their vet.
Meanwhile, federal inspectors were also scrutinizing the zoo. In March 1998, a USDA veterinarian witnessed injured animals, potentially unwholesome feed, and dangerously broken fencing. The USDA launched an official investigation and eventually fined the Miners $4,500, which they paid. The Miners say they fixed all the problems the USDA identified.
The rebranding effort included a new tagline "Same Planet, Different World". Two years later in 2010, Animal Planet's next tagline was "Surprisingly Human". That slogan further reinforced the network's new focus on an increasing number of personality-based series following animal-related investigations and occupations.
GLS 3580 - Animal Planet (3) When Offered: On DemandThis course explores the ways globalization is altering the nature of human-animal encounters. It examines many kinds of global encounters, including those arising from companionship, travel, hunting, sport, food and consumption, and science (e.g., lab animals). Globalization is defined in part by increasing interconnectedness and interdependency, and animal studies are especially concerned with relationships, symbiosis, and environments. The course addresses the interchanges between the local and the global; that is, some of the ways that local cultural attitudes toward animals are being affected by globalization, and how globalization is affecting localized beliefs and practices.
The show follows Dan and his family as they learn the ropes of their new life on the farm and give the barnyard animals a second chance at life. It also documents his travels across the country to rescue barn animals, including a set of roosters from Chicago who were forced to fight each other; Charlie, a blind goat; two ducklings who undergo special water therapy; and Lola, a goat who needs prosthetics for her back hooves.
Shows like Mermaid and Big Foot belong on the Sci Fi ch. I watch animal planet to see animals in their natural habitat, like Merkat Manner, Big Cats, the show that focus on the wild animals in Africa like Elephants. Its been very frustrating to find very few of these real animal shows on Animal Planet. I went from a frequent viewer to an occasional viewer at best.
The Crocodile Hunter made Animal Planet the go to channel for nature and wildlife education. After Steve passed away it has only gone downhill at warp speed. While I totally support Sea Shepherd and their mission and tactics, I am very upset at the manipulation and distortion of the facts by AP. Discovery networks in general should be ashamed of their mistreatment of people and wildlife in the name of profit. Reality TV was once interesting and educational thanks to Cousteau, Irwin, Corwin and Stroud to name a few but recently TV in general has sunk to an all time low of animal hating and fear mongering such as the horrible show rattlesnake republic that is just unbelievable in its blatant mistreatment of native, beneficial wildlife for the profit of a few stupid rednecks. Thank goodness for Netflix where we can watch our favorite documentaries uncut and commercial free.
Animal Planet, a multi-media business unit of Discovery Communications, is the network of hit franchise series and special programming dedicated to animals and the natural world that includes RIVER MONSTERS, DR. JEFF: ROCKY MOUNTAIN VET, PIT BULLS & PAROLEES, TANKED, TREEHOUSE MASTERS, THE VET LIFE and PUPPY BOWL, the largest non-sports TV event on Super Bowl Sunday. Animal Planet is the premiere TV, digital and social community for all things animal, providing immersive, engaging, high-quality content across all Animal Planet platforms including: Animal Planet television network, available in more than 90 million homes in the U.S., that is complimented with a deep Video On Demand offering; online assets www.animalplanet.com, the ultimate online destination for animal lovers and pet owners; the Animal Planet Go app that allows viewers to catch up on full episodes of their favorite shows anytime anywhere; Animal Planet L!VE, the go-to digital destination for round-the-clock, unfiltered access via live cameras around the globe in a variety of animal habitats; Animal Planet Social including Facebook, Twitter and Instagram via @AnimalPlanet and on Snapchat as AnimalPlanetTV. 2b1af7f3a8